Or maybe just small firms that go viral.
Check out this commercial from the Cary, NC team of 5pointproduction (warning way too much non-direct linkable flash).
And I love the blog
It’s talent + access to pro-quality tools that’s getting easier and easier + web-based resources that make it easy to get yourself out there (but only if you are willing to try and learn those resources) + more talent.
Wow, I’m actually positive about the future of content generation again.